Course 1: Entrepreneurship Basics: From Idea to Launch
For whom:
Suitable for beginners who want to open their first business and avoid basic mistakes. No previous entrepreneurial experience required.
Course objectives:
To give the participant a fundamental understanding of what entrepreneurship is and how the business environment works.
To help them go from an idea to launching the first minimum viable version of a business (MVP).
To prevent the mistakes that 90% of beginners make.
Course program:
Entrepreneurial thinking
What distinguishes an entrepreneur from an executor.
Thinking in terms of possibilities, not limitations.
How to overcome the fear of failure and start acting.
Testing and selecting an idea
Finding the customer’s pain and needs.
Hypothesis testing methods (Lean Startup, Customer Development).
Market and competition analysis.
Creating a business model
What is a value proposition.
Business Model Canvas: practical filling.
Unit economics in simple terms.
Formalities and launch
How to register a business.
Choosing a tax form and basic legal nuances.
MVP: how to test an idea quickly and with minimal investment.
First sales
How to find your first clients without a budget.
Testing channels: social networks, personal sales, partnership.
Feedback and iterations.
Result:
The student will leave with a clear structure of their business, a ready-made model, an understanding of their audience and steps to the first clients.
Course 2: Systematization of an existing business
For whom:
For entrepreneurs who are already running a business, but are faced with chaos, overload, low profitability and lack of free time.
Course objectives:
Bring order to processes and finances.
Build a management system.
Increase the efficiency of the team and profits.
Course program:
Diagnostics of the current business
Definition of weak links: finance, management, clients.
Problem analysis methods: Ishikawa diagram, Eisenhower matrix.
Audit of the customer path and sales channel.
Financial system
Analysis of management accounting.
Structure of income, expenses, profit.
Control of cash gaps, budget planning.
Business processes and regulations
How to visualize processes (BPMN, flowcharts).
Automation of routine operations.
Creation of basic regulations and templates.
Team and delegation
Hiring, motivation, control.
Delegation of tasks and creation of a results management system.
KPI, OKR and feedback.
Sales and customer retention
Optimization of the sales funnel.
Increasing LTV (customer lifetime value).
Implementation of CRM and email marketing.
Result:
After completing the course, the owner will receive tools to make his business work without constant involvement, predictable, manageable and profitable.
Course 3: Scaling and business growth
For whom:
For those whose business is already stable and profitable, but requires reaching a new level – scaling, opening branches, entering new markets, automation or duplication.
Course objectives:
Prepare the business for scaling.
Build a system for making strategic decisions.
Develop a risk-resistant growth plan.
Course program:
Is your business ready for growth?
Assessment of the current structure: growth points and risk areas.
Checking the sustainability of the business model.
Strategic and operational indicators.
Scaling through automation
Digitalization of processes.
Automation of marketing, sales, accounting.
Selection and implementation of tools: CRM, ERP, planners.
New team and management structure
Expansion of staff and transition to a linear-functional model.
Building a hierarchy, centralization/decentralization of decisions.
Motivation system for scaling.
Entering new markets
Geographical scaling: regions, countries.
Online products and franchising.
Adaptation to a new target audience.
Financial planning for growth
Modeling a budget for growth.
Attracting investments, working with banks, venture financing.
Risk assessment and insurance.
Result:
The student will receive a strategic plan for scaling a business, an understanding of new management approaches, risks, as well as tools that allow growth without losing quality and control.